Introduction
Kadam offers its clients a transparent and effective refund process for fraudulent traffic. This ensures trust and confidence in the honesty and quality of the services provided. This article describes the refund process — from the initial client contact through to the final decision on the refund.
1. Initial Client Contact
To initiate the refund process, the client only needs to contact their manager and request a check for fraudulent traffic. No additional preliminary information is required from the client. This simplifies the process and makes it accessible to everyone.
2. Traffic Verification
The refund process involves several stages:
First stage: upon receiving a complaint, the Kadam team performs a traffic check by macros. If the check reveals bot traffic, a full refund is transferred to the client.
Second stage: if the macro check does not reveal fraud, an analysis by platforms is conducted. If platforms generating bot traffic are detected, the client receives a refund of twice the original amount. If no fraudulent activity is found, the refund process is not initiated, and the case is closed.
3. Additional Verification Upon Client's Request
If the client disagrees with the results of the check and requests additional verification, pointing to a specific characteristic or parameter for analysis, the traffic is forwarded to the anti-fraud department for in-depth review.
To carry out such a check, the advertiser must provide the following data:
Campaign IDs to be checked.
Period to be checked.
Click log that must contain the following mandatory parameters:
site macrosID (also known as site_id);
click date and time;
campaign ID;
creative ID;
user IP;
useragent.
Please also specify the time zone used by the tracker to record clicks — this is required to correctly match clicks from the click log with the data in the Kadam system.
Without this dataset the additional verification cannot be performed correctly, so please prepare it in advance before contacting your manager.
Based on the results of the additional verification:
if the client's claim is confirmed, they receive a refund of five times the original amount;
the parameter suggested by the client becomes mandatory for future checks, improving the analysis process and ensuring higher traffic quality.
4. Analysis and Comparison
All checks are based on existing system data, without conducting special research for a specific case. However, a comparative analysis is performed against the behavior of other campaigns running on the same macro as the one being disputed, which helps to verify the detected fraud findings.
Conclusion
At Kadam, we place great importance on the quality of traffic, and our goal is to provide the most honest and transparent advertising platform possible. We take any doubts about traffic quality seriously and encourage our clients not to hesitate to contact us for assistance. We guarantee that every request will be thoroughly reviewed to ensure a fair and objective decision. Our team is always ready to discuss your concerns and provide support.