Traffic in Kadam is distributed on an auction basis. The higher the ad's CPM, the more traffic the ad will receive.
The main parameters that affect the number of ad impressions:
Bid
The bid is one of the main factors affecting the volume of traffic received. When you increase the bid, the CPM also increases, which allows the ad to take a higher position among competitors. Such an ad will be shown more often and can provide greater coverage of the target audience.
CTR
CTR (click-through rate) is the ratio of the number of clicks on an ad to the number of its impressions. The higher this indicator, the more users the ad will reach.
CTR can be increased by using:
a high-quality image;
an intriguing title and text;
well-written text.
Advertising campaign targeting
When setting up advertising campaigns, the following factors influence the volume of traffic:
Category targeting
Age targeting
Geotargeting
Platform targeting
Browser targeting
Broader targeting settings will increase the volume of ad traffic.
Black/white lists and IP blocking
Blocking specific IP addresses, as well as using black and white lists, naturally reduces traffic.
Time targeting
If the recommended time schedule is changed to a custom one, the number of impressions an ad receives is often reduced.