The Stats tool provides statistics with the metrics, filters, and groupings you need.
A report name is required if you want to save, send, or export the report you have created.
Date — the time period for which statistics will be shown. You can also select a time zone and compare statistics across periods.
A report is built from filters, metrics, and groupings:
Filters are used to limit the selection of data by the parameters you need.
Groupings configure the display of report columns — the selected groupings define which parameters are visible directly in the report.
Metrics are used to display indicators as numbers.
The report can be filtered by parameters and metrics such as:
Time: Hour.
Traffic: Ad Format, Push Type (Push only), Country, Browser, OS, OS Version, Device, Subscription Age (Push only), Page Category, MacrosID (find sites), Provider, City, Region, Block Size (Banner only), CTR (Clickability), Device Type, Browser Language, Connection Type.
Advertiser: Campaign Payment Model, Campaign (Campaign ID), Advertising Material (Creative ID), Campaign Status, Advertising Material Status, Campaign Group.
Promotional material: Image, Title, Text, URL.
Conversions: Conversions, Rejections, Pending, CR.
Advertiser (metrics): CPM, CPC, CTR, CPL, Earned, ROI, EPL, EPC.
Finance: Spent.
Traffic (metrics): Requests, Free Clicks, Impressions, Clicks.
Report grouping is possible by parameters such as:
Time: Hour, Day, Week, Month.
Traffic: Ad Format, Push Type (Push only), Country, Browser, OS, OS Version, Device, Subscription Age (Push only), Page Category, MacrosID (find sites), Provider, City, Region, Block Size (Banner only), CTR (Clickability), Device Type, Browser Language, Connection Type.
Advertiser: Campaign Payment Model, Campaign (Campaign ID), Advertising Material (Creative ID), Campaign Status, Advertising Material Status, Campaign Group.
Promotional material: Image, Title, Text, URL.
The metrics available for display include:
Conversions: Conversions, Rejections, Pending, CR.
Advertiser: CPM, CPC, CTR, CPL, Earned, ROI, EPL, EPC.
Finance: Spent.
Traffic: Requests, Free Clicks, Impressions, Clicks.
The Update button refreshes the report with the latest data.