CTR (click-through rate) is the ratio of the number of clicks on an advertisement to the number of impressions. The higher this indicator, the more traffic the ad will receive.
Image
The image should be bright, original, and clear, without too many details. Frames from a video can also be used as ad images, and multiple frames can be combined into a GIF animation. Animated ads are more likely to be clicked than static images. The images may include attention-grabbing elements such as play buttons, arrows, social network logos, and so on.
Title
The title must convey the essence of the advertisement, saying a lot in just a few words. It should not contain insults. Positive statements or questions that build intrigue produce the best results. A title that calls users to a specific action attracts more attention from the target audience.
Text
The text should be interesting, intriguing, well-written, and consistent with the image. It should reinforce the intriguing effect of the title.
Target audience
Determine which target audience your product or service is aimed at. Use targeting settings such as the user's gender, age, and the time when the ad is displayed.