To advertise offers in the “adult products” category on sites of any category, ad creatives, prelanders and landing pages must meet the following requirements:
1. An ad creative must not contain pornographic, erotic or vulgar images.
The “adult products” category includes creatives, prelanders and landing pages that contain:
images of exposed intimate body parts;
images of people in provocative sexual poses;
images of people in revealing underwear or clothing;
images of objects resembling genitals.
Such creatives can only be approved if they are assigned the “adult products” category.
2. Texts and headlines of ad creatives must be written in standard literary language, without slang, obscene or vulgar expressions.
The same rules apply to the images and texts of prelanders and landing pages.
The “adult products” ad category means that such a creative will only be shown on sites in the “adult content” category.
To have your ad shown on sites of all categories, we recommend removing the reasons described above.