Shock or No Shock?
Many advertisers wonder why their ad was given a "shock" mark during moderation, even when it does not contain any explicit injuries or vulgar content.
Let us explain in more detail what a "shock" advertisement is and in which cases this mark is assigned.
The shock status is given to ads that contain images of diseases, close-up shots of body parts, people under the influence of alcohol or drugs, pictures with sexual (erotic) undertones, shots from horror films, and other unaesthetic images.
Aesthetically unpleasant ads that include close-ups of intimate body parts or depict an untidy appearance — whether of a person or an object — also fall into this category. Amateur images that look poorly composed will not be approved as advertising materials.
Some examples of such images are shown below (image 1).
As you can see, there is not a huge difference between the pictures in image 1 and those in image 2. However, the pictures in image 1 are marked as shock images, while those in image 2 are not. This is mainly due to the unaesthetic nature of the pictures shown in image 1.
It is important to understand that this mark is not assigned to limit the volume of traffic the campaign receives, but to ensure a fair and logical distribution of materials shown on various sites.