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Restrictions for DSP

Written by Olga

CORE PROHIBITIONS:

The following categories are prohibited across all traffic streams.
They are divided into 2 groups:
​
​ Strictly prohibited and subject to permanent suspension:
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  • Selling drugs
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  • Selling weapons
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  • Human trafficking and organ sales
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  • Pedophilia / child sexual abuse content
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  • Alcohol and tobacco sales
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  • Promotion of violence or calls for the overthrow of legitimate authorities
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  • Promotion of, or assistance to, extremism, terrorism, or organized crime
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​ Prohibited and subject to a warning, or permanent suspension in case of repeated violations:
​

  • Escort / sexual services
    ​

  • Bestiality
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  • Fraud (including advance-fee scams, fake prize-claim fees, and impersonation of payment services such as PhonePe)
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  • Extortion (including fake tech support, fake law-enforcement fines, and similar schemes)
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  • Malware / malicious software
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  • Political content
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  • Misleading or unauthorized use of government entities, state-owned companies, public institutions, or heads of state in advertising
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  • Defamation and attacks on personal honor and dignity
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  • Pirated content
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  • Use of imitations and organization logos in the Earnings and Cryptocurrency categories
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  • Adult content in mainstream traffic
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  • Subscription-focused prelanders and landing pages
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  • Auto-downloads (except on official websites of major apps or software)
    ​

Lists of crypto offers prohibited from serving:


​ Adult traffic streams
Anything included in the Core Prohibitions list is prohibited.
​
​ Mainstream traffic streams
Adult content and anything included in the Core Prohibitions list are prohibited.
​
​ Sensitive traffic streams
In addition to the Core Prohibitions, the following categories and content types are restricted:

  • Gambling

  • Adult content (content intended for adult audiences (18+), typically including explicit sexual scenes, nudity, or intimate themes)

  • Sexual content or sexual context (materials involving sexual relationships, sexual behavior, or sexual innuendo, whether explicit or not)

  • Carrier-billed subscriptions (including PinSubmit and WAP-Click)

  • Scareware and fear-based content (including claims about device damage, vibrations, sounds, and similar disruptive elements)

  • Health products (including supplements, dietary supplements, generics, and Men’s Health offers)

  • Shock content and disturbing imagery

  • Claims of winnings, rewards, or receipt of goods or services

  • Cryptocurrency

  • Sweepstakes and giveaways

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