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Advertising campaigns systematization

Written by Olga

For convenient management of advertising campaigns, you can use the Campaign Groups feature. This is especially useful when you need to analyze the performance of different ad formats for the same product or offer.
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Working with campaign groups

1. To create a new group, go to Campaigns → Campaign Groups and click the "Create group" button.
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​ 2. Enter the group name.
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​ 3. The created group will appear in the general Campaign Groups list.
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​ 4. Move the required advertising campaigns to the created group. To do this, select the necessary campaigns, click the "Move" button, choose the appropriate group from the list, and click "Move".
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​ 5. To remove an advertising campaign from a group, open the required group, select the campaign, and click the "Move" button. By default, campaigns without a group are located in the "My campaigns" section.
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Budget limiting for campaign groups

In the campaign group settings, you can set a budget limit for all campaigns in the selected group. To do this, click the "Edit" button below the group name.
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In the settings window, you can enable budget limiting and set the required values.
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See also

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