Banner — a graphic advertisement that can be static or animated. It contains a hyperlink leading to the advertiser's website or landing page.
Banner is the ideal format for branding campaigns focused on increasing brand awareness and loyalty, as well as for the rapid sale of impulse goods.
Banner requirements:
Title. Optional. Displayed only inside the Kadam system.
URL. The domain specified in the ad campaign settings must match the domain of the banner URL.
Images. Supported formats: png, jpg, jpeg, gif, svg. Maximum file size: 153.6 KB.
Create a banner
In the system, you can create a standard banner or an HTML banner. A corresponding button is available in the campaign for each type.
If the campaign has no creatives yet, the "Add Banner" and "Add HTML Banner" buttons will be located in the center of the screen. If at least one creative has already been created, the buttons for adding new banners will be located in the upper-right corner.
When you click the button, a side menu will open on the right side of the screen, allowing you to set the URL of the future creative, as well as upload an image or, in the case of an HTML banner, upload an archive.
The bid, start date, and ad material end date are also set here.
After completing the setup, click the "Create" button to save the creative. If you plan to immediately create another one, click the "Create and add more" button.