When a user clicks on the landing page, the performed actions are automatically read by the system. The collected information is transmitted to the advertiser's tracking system as macros with the appropriate parameters. One of the passed parameters is the CATID macro (also available as {page_cat_id}), which contains the ID of the category of the site on which the click was made.
The category IDs passed correspond to the first-level category IDs used in the OpenRTB protocol. A detailed list of site categories is provided in the table below:
Category ID | Page category | Page subcategory | Page additional subcategory | IAB category |
119 | Real estate |
|
| IAB21 |
1202 |
| Repairs and design |
| IAB10-5 |
1376 |
| Construction |
| IAB3-5 |
1565 |
| Real Estate general |
| IAB21 |
122 | News |
|
| IAB12 |
1187 |
| Weather forecast |
| IAB15-10 |
1188 |
| Sports News |
| IAB17 |
1189 |
| Celebrity news |
| IAB1-2 |
1323 |
| Political news |
| IAB11-4 |
1337 |
| World News |
| IAB12-1 |
1338 |
| Economics/Finance News |
| IAB13-3 |
1452 |
| Yellow news |
| IAB12-3 |
1482 |
| Medicine |
| IAB7 |
1526 |
|
| Alternative Medicine | IAB7-5 |
1527 |
|
| COVID-19 | IAB7 |
1558 |
|
| Medicine news | IAB7 |
1483 |
| Incidents |
| IAB12-3 |
1486 |
| Video Game News |
| IAB9-30 |
1487 |
| Religious news |
| IAB23 |
1488 |
| Technology news |
| IAB19 |
1524 |
| Social news |
| IAB13-10 |
1525 |
| Society |
| IAB14 |
1562 |
| Fashion news |
| IAB18-3 |
1563 |
| Other news |
| IAB12 |
1567 |
| News general |
| IAB12 |
123 | Horoscopes, mysticism |
|
| IAB15-1 |
1151 |
| Horoscopes |
| IAB15-1 |
1152 |
| Foretelling |
| IAB15-1 |
1368 |
| Talismans |
| IAB15-1 |
1484 |
| Mysterious and extraordinary |
| IAB23-10 |
124 | Hobbies and interests |
|
| IAB9 |
127 |
| Social Networks |
| IAB14-1 |
1080 |
| Entertainment |
| IAB9 |
1552 |
|
| Entertainment content | IAB1 |
1211 |
| Hunting and fishing |
| IAB17-13 |
1212 |
| Creativity |
| IAB9-2 |
1485 |
| Culture, history, society |
| IAB14-8 |
1501 |
| Comics |
| IAB9-11 |
1569 |
| Hobbies general |
| IAB9 |
125 | Programs and apps |
|
| IAB19 |
1217 |
| Utilities |
| IAB19-30 |
1220 |
| Internet and communications |
| IAB19-18 |
1223 |
| Digital services |
| IAB19-27 |
1475 |
| File hosting |
| IAB19-35 |
1476 |
| Instructions for apps |
| IAB19-10 |
1502 |
| Antivirus |
| IAB19-3 |
1503 |
| Augmented reality |
| IAB19-16 |
1504 |
| Maps and navigation |
| IAB2-19 |
1505 |
| Video players and editors |
| IAB19-22 |
1571 |
| Software general |
| IAB19 |
126 | Other |
|
| IAB24 |
1521 |
| Unknown domain |
| IAB24 |
1561 |
| Uncategorized domain |
| IAB24 |
128 | Health and medicine |
|
| IAB7 |
130 |
| Physical activity |
| IAB17-4 |
1266 |
|
| Sports | IAB17 |
1276 |
|
| Sports clubs | IAB17 |
1557 |
|
| Fitness | IAB17-4 |
1112 |
| Healthcare Goods and Services |
| IAB7-26 |
1249 |
| Beauty |
| IAB18-1 |
1302 |
|
| Men's beauty and style | IAB18-3 |
1551 |
|
| Beauty and style | IAB18-3 |
1564 |
| Medicine general |
| IAB7 |
1574 |
| Men's Health general |
| IAB7-31 |
132 | Cars and vehicles |
|
| IAB2 |
1123 |
| Car parts / auto goods |
| IAB2-1 |
1506 |
| Selling and renting a car |
| IAB2-3 |
133 | Finance and business |
|
| IAB3 |
1180 |
| Loans |
| IAB13-2 |
1327 |
| Insurance |
| IAB13-6 |
1402 |
| Gambling |
| IAB9-7 |
1423 |
| Earnings |
| IAB13-7 |
1474 |
| Cryptocurrency |
| IAB13-7 |
1566 |
| Finance general |
| IAB13 |
134 | Work and career |
|
| IAB4 |
136 | Travel and Leisure |
|
| IAB20 |
1158 |
| Tickets |
| IAB20-3 |
1162 |
| Events |
| IAB20-1 |
1165 |
| Hotels |
| IAB20-18 |
1209 |
| Food delivery |
| IAB8 |
1210 |
| Cafe / Restaurants |
| IAB8-9 |
1399 |
| Alcoholic drinks |
| IAB8-5 |
1570 |
| Travel general |
| IAB20 |
137 | Purchase |
|
| IAB22 |
1447 |
| Promotions and cashback |
| IAB22-1 |
1455 |
| Goods for kids |
| IAB6-2 |
1553 |
| Shopping general |
| IAB22 |
140 | Education |
|
| IAB5 |
1067 |
| Science |
| IAB15 |
1213 |
| Books |
| IAB1-1 |
1380 |
| Learning languages |
| IAB5-8 |
1477 |
| Cognitive services |
| IAB5-6 |
1555 |
| Classes and knowledge |
| IAB5-14 |
1001 | Adult content |
|
| IAB25-3 |
1125 |
| Adult dating |
| IAB25-4 |
1126 |
| Porn |
| IAB25-3 |
1127 |
| Sex chats |
| IAB25-3 |
1128 |
| Porn games |
| IAB25-3 |
1313 |
| Erotic |
| IAB25-4 |
1367 |
| Hentai |
| IAB25-3 |
1507 |
| Gay porn |
| IAB25-3 |
1520 |
| Hard porn |
| IAB25-4 |
1560 |
| Adult general |
| IAB25-3 |
1062 | Home and family |
|
| IAB6 |
1063 |
| Food, drinks, recipes |
| IAB8 |
1068 |
| Animals |
| IAB16 |
1203 |
| Gardening |
| IAB10 |
1252 |
| Family and parenting |
| IAB6-5 |
1554 |
| Housekeeping |
| IAB10 |
1065 | State and jurisprudence |
|
| IAB11 |
1070 | Religion and spirituality |
|
| IAB23 |
1071 | Downloads |
|
| IAB26-2 |
1282 |
| Game downloads |
| IAB26-2 |
1283 |
| Software downloads |
| IAB26-2 |
1284 |
| Movies downloads |
| IAB26-2 |
1285 |
| Music downloads |
| IAB26-2 |
1357 |
| Common/Downloads |
| IAB26-2 |
1073 | Games |
|
| IAB9-30 |
1194 |
| Strategy |
| IAB9-30 |
1196 |
| Action |
| IAB9-30 |
1197 |
| RPG |
| IAB9-30 |
1198 |
| Racing |
| IAB9-30 |
1199 |
| Sport games |
| IAB9-30 |
1200 |
| Indie games |
| IAB9-30 |
1345 |
| Simulators |
| IAB9-30 |
1370 |
| Puzzle |
| IAB9-30 |
1481 |
| eSports |
| IAB9-30 |
1510 |
| Table games |
| IAB9-5 |
1511 |
| For the little ones |
| IAB9-30 |
1512 |
| Arcade |
| IAB9-30 |
1513 |
| Quiz |
| IAB9-5 |
1514 |
| Musical |
| IAB9-30 |
1515 |
| Educational games |
| IAB5-1 |
1516 |
| Adventure |
| IAB9-30 |
1517 |
| Verbal games |
| IAB9-5 |
1518 |
| Card games |
| IAB9-5 |
1519 |
| Gambling without attachments |
| IAB9-30 |
1568 |
| Games general |
| IAB9-30 |
1085 | Dating |
|
| IAB14-1 |
1347 |
| Sex life |
| IAB25-4 |
1572 |
| Dating general |
| IAB14-1 |
1086 | Movies and music |
|
| IAB1 |
1175 |
| Movies and TV series |
| IAB1-5 |
1177 |
| Music |
| IAB1-6 |
1340 |
| Entertaining videos |
| IAB19-14 |
1343 |
| Cartoons |
| IAB19-2 |
1344 |
| Anime |
| IAB19-2 |
1573 |
| Media general |
| IAB1 |